Ariel Hyatt has been a fierce entrepreneur for more than 20 years and runs Cyber PR, a dynamic social media and content strategy firm based in New York City. Her agency places clients on blogs and podcasts, establishes their brands and advises on how to create online influence. She has spoken in 12 countries to over 100,000 creative entrepreneurs, and is the author of four books on social media, including "Cyber PR for Musicians" and "Music Success in 9 Weeks," which have both hit number one on Amazon.