Brian Neese

7 posts
Brian has been writing about online education for more than five years, with specialties in health care, business and education. In his spare time, he enjoys sports, movies and spending time with family and friends.
digital marketing
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Understanding and Implementing the Digital Marketing Funnel

While marketing has existed for centuries, the way that marketers interact with customers has changed significantly in the last few decades. The advent of the internet and the rise of social media have led to major shifts in marketing strategy. Digital marketing funnel vs. traditional marketing funnel The idea of a marketing funnel has existed...
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How to Buy a Startup Business

Becoming an entrepreneur doesn’t always mean starting a business from scratch. In some cases, buying an existing business can be a much more appealing option. While the up-front costs of buying a business are greater on paper, Entrepreneur explains, the risk is lower because the business is probably already turning a profit. Buying an existing...
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10 Crucial Differences of Being a Boss vs. Being a Leader

The saying, “people don’t leave jobs, they leave managers,” may have some truth behind it. A 2015 Gallup Poll of 7,272 U.S. adults found that at some point in their career, one in two had left their job to get away from their manager. Only one in three people are engaged at work, and managers...
Management styles
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6 Types of Management Styles for Successful Startup Leadership

When considering career success, tangible qualities often come to mind, such as the type of work and salary. But one critical factor to your success is leadership style, both in how you manage your staff and how you like to be managed. Effective managers can improve productivity and employee morale and reduce turnover. There are...
Team dynamics
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Improving Team Dynamics in the Workplace

An organization’s success is linked to specific team dynamics in the workplace. If employees are unable to communicate effectively, for example, performance will suffer. This can add to problems like low employee engagement and high rates of interpersonal conflict and turnover. Managers and business leaders can improve productivity and culture by being aware of the factors that...
Social entrepreneurship
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Global Impact: Social Entrepreneurship Companies

Blake Mycoskie visited Argentina in 2006 and saw children walking in the streets outside Buenos Aires without shoes. He was inspired to take action after learning how shoes are an effective way to combat disease. Nearly one-quarter of the world’s population has soil-transmitted infections, according to the World Health Organization, and they affect the poorest and...
Naming your business
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Naming Your Business: Process and Pitfalls

Company names like Apple, Amazon and eBay evoke an image of success and cutting-edge technology. They make an emotional connection with consumers, resulting in the kind of brand recognition that many companies dream of. It’s hard to overstate the importance of a business name. Not only is it the first thing that customers see, it...