Deb Gabor is the author of "Irrational Loyalty: Building a Brand That Thrives in Turbulent Times." She is the founder of Sol Marketing, which has led brand strategy engagements for organizations ranging from international household names like Dell, Microsoft, and NBC Universal, to digital winners like Allrecipes, Cheezburger, HomeAway and RetailMeNot, and dozens of early-stage tech and digital media titans. For more information, please visit debgabor.com.