Erik Wikander is the CEO and co-founder of Zupyak, a content marketing platform simplifying the process of creating SEO-optimized marketing content through generative AI. With a background in management consulting at PwC, Erik transitioned into the tech and startup space in 2016 and assumed leadership roles in various tech companies. Prior to joining Zupyak in 2021, Erik served as the Chief Marketing Officer (CMO) and Chief Product Officer (CPO) at Lendify, a pioneering fintech startup that blazed a trail by creating the peer-to-peer lending category in Sweden.