From Novel to the New Normal: Why Presenting Your Idea as Plain Vanilla is Powerful
The following is excerpted from “Flip the Script: Getting People to Think Your Idea Is Their Idea” by…
Oren Klaff
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Oren Klaff is one of the world's leading experts on sales, raising capital and negotiation. His first book, "Pitch Anything," is required reading throughout Silicon Valley, Wall Street and the Fortune 500, with more than 1,000,000 copies in print worldwide. He has written for Harvard Business Review, Inc., Advertising Age, Entrepreneur and has been featured in hundreds of periodicals, podcasts and blogs. He is an investment partner in a $200 million private equity investment fund and in his spare time is a motorcycle enthusiast.