Sam Hurley is a lateral-thinking digital marketer holding more than six years’ experience in both agency and client-side settings before launching his own digital consultancy venture: OPTIM-EYEZ. He has achieved success for both agency and client-side businesses from SME, national to international bluechip organizations while being ranked as the world’s number two most influential digital marketer. Catch him on Twitter for heaps of helpful tweets on entrepreneurship and marketing.