Trust Signals: Brand Building in a Post-Truth World
Excerpted from “Trust Signals: Brand Building in a Post-Truth World” by Scott Baradell. Published by Lioncrest Publishing Copyright…
Scott Baradell
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Scott Baradell is a writer and entrepreneur who grew his PR agency, Idea Grove, with business generated by its popular blog. Idea Grove is one of the top twenty-five tech PR agencies in the United States, a three-time Inc. 5000 company, and an Inc. Best Workplace in 2021 and 2022.
Before Idea Grove, Scott was the chief communications officer for two billion-dollar companies, the co-founder and CMO of a venture-backed startup, and an award-winning journalist. He lives in Dallas, Texas.