Former CMO of Chick-fil-A on Innovating to Maintain Brand Relevance
The following excerpt is from “Covert Cows and Chick-fil-A: How Faith, Cows, and Chicken Built an Iconic Brand”…
Steve Robinson
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Steve Robinson served as executive vice president and chief marketing officer of Chick-fil-A, Inc. from 1981 to 2015. He now serves as a consultant and speaks to organizations and businesses about leadership development and brand strategy. Steve holds an associate degree in business administration from Faulkner State Junior College, a bachelor of science in marketing from Auburn University, and a master’s in advertising from Medill School of Journalism at Northwestern University.