Soon Yu and Dave Birss

Soon Yu is an international speaker, award-winning author, and expert on innovation, branding, design and entrepreneurship. He most recently served as the global VP of innovation and officer at VF Corporation, parent organization to more than 30 global apparel companies, including The North Face, Vans, Timberland, Nautica and Wrangler. He is the author, alongside Dave Birss, of "Friction: Adding Value by Making People Work for It." Dave Birss is a popular creativity speaker who spends his time helping individuals and organizations get to better ideas. He’s a former advertising creative director who spent 20 years coming up with marketing concepts for the world’s biggest brands. Now he travels the globe explaining how to have more effective ideas.