Dr. Bill Putsis is professor of Marketing, Economics and Business Strategy at the Kenan-Flagler Business School at the University of North Carolina at Chapel Hill and also teaches on Executive Programs at the Yale School of Management. Bill is the president and CEO of Chestnut Hill Associates, a strategic consulting firm that he founded in 1995 and partner in CADEO Economics, a management consulting firm specializing in using applied game theory to manage and preempt competition. He is also a co-founder of Brij, a startup aimed at helping small businesses and The Platform for Strategic Growth.