Everything For Your Party

How Google Transformed This Party Planner’s Business

As a single parent, Gladys Hurtado worked several jobs throughout her son’s childhood to ensure that they always had a secure income. One of those jobs was as a manager at a banquet hall. When her son graduated from college, she took a risk and turned her 14 years of event-coordination experience into Everything For Your Party, which she owns and operates herself. At the end of 2014, she threw her first party and reinvested the earnings to “plant the seed for 2015,” she says. Her business has since grown from that single event to nearly 70 recurring clients.

“Google and the internet have transformed my business.”

Gladys Hurtado, founder and owner

Being able to scale quickly was the result of Gladys’ business savvy and clever implementation of AdWords, Google’s advertising program. With a sizeable inventory of event supplies like chairs, tables and glassware, she realized that she could rent out equipment and extend her services beyond the usual full-blown event production. She started promoting “party rental” on AdWords and unlocked tremendous growth. “AdWords not only helped me find more customers for the event-production side of my business, it created a whole new revenue stream through party rentals,” she explains. “My profits pretty much doubled.” Gladys continues to see huge returns on AdWords. “For every dollar I put in, I get about four dollars back,” she says, which is why she dedicates nearly all of her marketing budget to the digital platform. While the full-scale events still tend to have a higher price tag than the rentals, she realized, “I don’t get as tired renting 500 chairs as I do throwing a 250-person party.” Discovering this opportunity has enabled Gladys to transform Everything For Your Party into a more scaleable business.

Everything For Your Party hires around 10 people for each event.

Sign Up: Receive the StartupNation newsletter!

Whether providing the chairs or an end-to-end experience, Gladys is most gratified by her satisfied customers, many of whom refer her to their friends and family. Gladys is a native Spanish speaker, and part of her expansion has meant more business in English. While this has been a challenge, she refuses to shy away from the opportunities with English-speaking customers. “I’m getting a lot better with each conversation,” she says. In the meantime, she uses Google Translate to ensure that she and her English-speaking clients are on the same page. “I’ve been able to provide great customer service regardless of the language.”

For more information on the Everything For Your Party case study, visit http://economicimpact.google.com.

Content provided by Google.

Related Posts
Read More

4 Major Obstacles Every Entrepreneur Must Overcome

With very few exceptions, the road to successful entrepreneurship has never been without its obstacles. Even during the best of times, blazing new ground in the business world has always been risky. After all, if...
customer experience
Read More

7 Ways To Improve the Customer Experience

Impressing customers is significantly more challenging than it seems. How challenging? Research by Gartner shows that more than 70% of customer experience experts have trouble moving the buyer loyalty and engagement needle. Increased consumer resistance...
Read More

One Quick Website Fix to Gain More Leads

To gain more leads, you’ll need your website visitors to take a specific action. The problem is that many of them don’t want to sign up, fill in your contact form or pay now. This...
Read More

Reporter Garret Ellison on Stamp Sand and Lake Superior

On this segment of "The Pre W. Smith Show," MLive reporter Garret Ellison and Jeff Sloan discuss how stamp sand is affecting Lake Superior. It's an ecological disaster. Listen to the conversation on the Great...