TV is dying – an online marketing business opportunity?

16 Feb 2006

Joel Welsh

Joel Welsh, Chief Community Officer, is also the CEO of a new startup company ... Showcase U. Joel shares behind the scenes key decisions being made in the "Birth of a Startup" and knocks it out of the park to provide his own entrepreneurial wisdom.

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A new report by ZenithOptmedia Group claims that ad buying on television is declining while advertisers are spending more money online. A Mediapost article says "Television’s share of ad expenditure is leveling off as the Internet takes over as the up-and coming advertising medium."

Does this create an online marketing business opportunity for small businesses trying to monetize traffic to their website? Sure, it could be if this noted trend continues. I’m pretty bullish on the internet as a great equalizer for entrepreneurs, but I’m not certain how excited we should get about this report. It’s the old “big ship in a small harbor” analogy when it comes to advertisers. It takes a long time to turn around old habits.

If your business plan leans heavily on online advertising as a revenue source, you’re running the risk of putting all your eggs in one basket. (let’s see how many clichés I can fit into a three paragraph blog!)

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