Workplace diversity is a crucial element of any business, from HR to CEOs to managers and floor staff, having a diverse workforce is beneficial top to bottom. But with 61% of Americans witnessing or experiencing some form of discrimination in the workplace, it is important to revisit why diversity is a necessity.
Having a diverse workforce encourages faster and better growth within your teams, from top management to the new apprentice. Team members from diverse backgrounds bring different experiences to the table and so can offer wider thinking.
It is important that in any business, you can have open conversations about diversity and in doing so, you should be aiming for more diverse workforce.
An increase in diversity can mean that experiential learning, for example, can be put to better use. The more diverse your workforce, the more likely that they will be able to offer up different reactions, solutions, and problem solving – helping you find a better solution to your business problems.
Developing your team doesn’t only rely on training but also on the individual and personal backgrounds of each member.
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Understand Customers Better
Having a more diverse staff also means you can better connect with your customers. Whether your marketing team produces more inclusive campaigns, your floor staff represent a more diverse group, or your C-suite better understand the products and services required to reach a wider audience.
In fact, 64% of customers surveyed said they would consider making an immediate purchase from a company using brand advertisements which are diverse. No matter your business offering, having inclusivity at the heart of your company is crucial for attracting new customers.
This will give your customers a better experience from beginning to end. Not only will you be able to understand the market better but customer communications, returns, and questions will be easier to answer.
Attract More Jobseekers
You can also attract more jobseekers through a diversified company. In fact, three in four workers prefer a diverse company and colleagues.
Making sure that your business is diverse in staff, including race, gender, age, and ability can all encourage a better company culture and encourage more people to apply to your job openings. This is crucial if you are aiming to grow your business. Having a wide range of applicants means you can find the best fit for your role.
Ensuring you have a strong workforce is essential for the productivity and efficiency of your business. If you want to find the top talent in your business area, then focusing on diversifying your workforce is essential.
Attract More Investments
Growing your business is a priority but did you know that the staff you have working for you actually have a large impact on how quick this process can happen?
With a focus across businesses to improve diversity figures, investors are also looking to invest more in businesses achieving this. Your staff make up a large part of your business and so focusing on them is a guaranteed way of improving your business opportunities going forward.
The more investment opportunities you receive, the more growth your business can see in the future. You will be able to pick investors who are in line with your business plans, ensuring that the proper progress is made in the direction you want it to.
No business can thrive without a diverse workforce. Ensuring you have staff with different backgrounds, thought processes, beliefs and more can boost your productivity and efficiency. The more diverse your workforce, the more likely you are to attract the right candidates and investors going forward too.