Build Your Business. Live Your Dream.™
What’s New
Small Business Saturday

5 Ways to Prepare for Black Friday, Small Business Saturday and Cyber Monday

David Iafrate

Founder and Chief Executive Officer at International Bancard
David Iafrate founded International Bancard in 2001 with the goal of putting a more human face on the payment acceptance industry. David maintains hands-on involvement with each of the company’s partners across the United States, leading a true family of clients – from mom-and-pop shops to professional sports stadiums – representing more than 60 unique industries. In 2015, recognizing the everyday importance of credit acceptance to real people leading real lives, David oversaw the development and national launch of Property Payments, an International Bancard proprietary software program designed to streamline the rental process for landlords and tenants alike.

The holiday season is almost upon us and your business needs to be prepared for the influx of customers, both online and in-store. There are a few things you should do to prepare for the holiday season.

Below are five tips, from advertising to secure payment acceptance, that will benefit your business in preparation for Black Friday, Small Business Saturday and Cyber Monday.

  1. Proper online presence: Make sure your web server can handle additional traffic and business. Ensure that your website’s security is also in top form, especially for the checkout process. If you aren’t using proper verification techniques on your website, it would behoove you to look into them and adopt the practice. This can protect you from fraudulent charges, which tend to be higher during holiday seasons. Also, stay active on social media. You can see what your customers like based on what they are posting and use that to your advantage.
  1. Email promotion: Now is the time to email your database, as long as you are following CANSPAM rules. If you’re not sure what CANSPAM is, check out more information here. Create engaging email content with explicit calls to action to promote store visits or buying items online. This is an easy and effective way to send out coupons or deals you have available in-store and online.
  1. Be mobile-ready: Most people do their web browsing, email checking and online shopping on their mobile devices. Make sure your website and emails are mobile friendly. Use big buttons, have contact information clearly visible, and keep customer information as limited as possible. Remember not to compromise security if you have applications for phones. Ensure you are following proper checkout security protocols to decrease your risk of fraud.
  1. Have the best credit card processing rate: If your business accepts credit cards, make sure you have the best rate possible so you are not paying too much for the amount of charges being made. Talk to your credit card processor or shop around. It never hurts to get a second opinion to make sure you are receiving the lowest rates. Local payment acceptance solutions provider International Bancard would be happy to discuss your payment acceptance needs.
  1. Prepare for fraud and chargebacks: Employ effective risk mitigation strategy to limit the number of chargebacks and fraudulent purchases. For in-store transactions, having EMV-compliant equipment will help. If you have EMV-certified terminals and customers use the chip card in the machine, your business will not be liable for fraudulent charges. It is a good investment, especially for the holiday season, to protect your business. For online transactions, ensure you are using proper verification techniques to prevent fraudulent and chargeback purchases.

Sign Up: Receive the StartupNation newsletter!

Content provided by International Bancard

Previous Article
trade secrets

Identifying and Protecting Trade Secrets for Young Companies

Next Article
holiday marketing

'Tis the Season: Holiday Marketing for B2B Startups

Related Posts
programmatic advertising
Read More

5 Ways Programmatic Advertising Can Benefit Your Brand in 2021

About Latest Posts David IafrateFounder and Chief Executive Officer at International BancardDavid Iafrate founded International Bancard in 2001…