Florist giving bouquet of flowers to woman customer.

LISTEN: The Importance of Knowing Your Target Market

Knowing your customers and the subtle yet unique characteristics of each inform businesses about which channels are best to use. Perhaps social media for one, and TV for a different demographic, as well as the promotions and messaging that best capture their attention.

Tune in to News/Talk 760 AM WJR weekday mornings at 7:11 a.m. for the WJR Business Beat. Listeners outside of the Detroit area can listen live HERE.

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