In today’s Business Beat, Jeff tells us consumers are spending more time online and explains what businesses need to do to reach them.
Tune in below for more details on how digital use has changed with the pandemic:
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Good morning, Paul!
We all know as business owners that we need to pay attention to what consumers are paying attention to in order to be sure we can meet them where they are and service them the way they’re currently demanding today. And we know well that more and more of a consumer’s day is spent interacting digitally in various ways, whether that be for work, entertainment, shopping or other activities. S
o how much time are you as consumers spending on various digital platforms? Well, it’s projected that an average U.S. consumer will spend a whopping 8 hours and 14 minutes per day interacting digitally, which is up slightly from 2021 when the pandemic accelerated that time spent online. However, how people are spending their time online digitally is changing significantly as many of us are working less and less from home and more and more from the office, we’re less and less dependent on digital platforms like laptops, for example, and more focused toward entertainment platforms like smartphones and smart TVs.
As a business owner, this simply reconfirms that even though the gold rush of online activity during the pandemic is now trending down, American consumers continue to accelerate their time spent online. So you need to be sure you are there, too, both as it relates to where consumers can make purchases from your business, as well as where you advertise to create the critical awareness and leads you need to do that business. And given the shift in which digital platforms are trending today my recommendation: Make sure your e-commerce site and all of the advertising and content marketing you do is optimized for mobile, given the continued acceleration in time spent by U.S. consumers specifically on their smartphones.
I’m Jeff Sloan, founder and CEO of startupnation.com, and that’s today’s Business Beat on the Great Voice of the Great Lakes, WJR.
