calming blankets

This Startup Promises to Reduce Stress and Provide Better Sleep

Sponsored content

There is a new product taking nap time to a new level, and it’s the weighted blanket. Available in a range of colors, the heavy-duty blanket is fast becoming the must-have household accessory for bedtime and downtime, and is part of the U.S.’s new wave of sleep startups.

Calming Blankets

While still a somewhat of a new consumer product, one startup taking the industry by storm is Calming Blankets. The Australian-based startup tested the appetite for the market in its country, generating interest through social media platforms like Facebook and Instagram. After securing 50,000 sales over the course of a year, the company has expanded to Europe and is currently contemplating a move to the U.S.

Calming Blankets are available from $195 in different weights, ranging from 10 to 20 pounds, recommended at 10 percent to 15 percent of your body weight. Children’s weighted blankets are also available for those over the age of 4 years old. With products weighing between 10 to 20 pounds, weighted blankets have a pouch filled with small weighted pellets; the heavier you want the blanket, the more pellets you’ll need. The blanket is machine washable and breathable to account for both summer and winter use.


Sign Up: Receive the StartupNation newsletter!

The science behind the weighted blanket is simple: the brain is always sending signals to the body, and when there is insufficient feedback from these signals, it gets confused and causes restlessness and stress. The weighted blanket provides a safe feeling through a hug-like sensation: the weighted blanket offers comfort and a calming effect. Today, many consumers are using weighted blankets to cure anxiety or insomnia or just to relax and de-stress, and Calming Blankets is providing a solution.

Sponsored content

Total
1
Shares
Previous Article
built to sell

Tips for Starting an E-Commerce Business That is Built to Sell

Next Article
rebrand

How to Rebrand Your Startup During the COVID-19 Pandemic

Related Posts
entities for incorporation
Read More

Ready to Exit Sole Proprietor Status? Consider These 4 Entities for Incorporation

A new year means a clean slate for business. If your business is still in sole proprietor status, now is the perfect time to start thinking about incorporating as a registered entity formation. What registered entities should entrepreneurs incorporate as? Here are a few popular options for entrepreneurs planning to exit sole proprietor status. Limited...
top Detroit startups
Read More

Top Detroit Startups and Tech Companies to Watch in 2022

Michigan is now the state with the highest growth in VC investment. Now many Detroit startups are on the fast track to growth. Whether it’s new funding, expansions or IPOs, it’s been an eventful year in Detroit startups. Next year is looking even better. Here are the top Detroit startups and tech companies to watch in...
HTTPS
Read More

The Impact of SSL and HTTPS on a Website’s SEO

In today's time, maintaining the security of your website is one of the most important ways to boost SEO and conversions. This also comes after Google announced its intentions to build a more secure internet platform for users. To stay on top of Google's list and rank high, marketers need to ensure that their site...
pay-per-click tips
Read More

5 Pay-Per-Click Tips for Startups and New Businesses

Pay-per-click (PPC) marketing can be an extremely valuable strategy for any business, but particularly startups trying to get their foot in the door. The problem is that as a new business, you likely don’t have a large budget for potentially expensive projects such as online advertising, and may not have the knowledge to develop an...