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Branding
99 posts
How to Find and Win Your First Freelance Clients
Given the current economic climate, you may be considering starting up a freelance gig. There’s no denying that…
3 Types of Design Your Early-Stage Company Should Focus on
We’ve learned a lot at Aesthetic about how early stage companies can best leverage design to become more…
Boost Your E-Commerce Presence Now to Prepare for a Possible Second Wave of COVID-19
Epidemiologists are predicting a fall resurgence of COVID-19, which could lead to another shutdown, reports Yahoo Finance. Businesses…
5 Essential Practices for Developing a Personal Brand
Amid COVID-19, many individuals are using time spent sheltering in place to start a business or pursue a…
6 Tips for Choosing the Perfect Name for Your Dream Business
Our name is usually the first thing we tell someone about ourselves, and the first thing we ask…
How to Build a Brand and Make a Living with Your Ideas
The following is excerpted from “Creative Careers: Making a Living with Your Ideas” by B. Jeffrey Madoff. Copyright © 2020. Available…
3 Trends Dominating E-Commerce Startups Today
From evolving consumer buying channels and new digital payment systems to buzzworthy trends and tactics in marketing, how…
The Naming Book: A Lesson in Branding from Evol Foods
The following is excerpted from “The Naming Book: 5 Steps to Creating Brand and Product Names that Sell”…
WJR Business Beat with Jeff Sloan: Where Do Great Business Ideas Come From? (Episode 68)
Have you ever marveled at an entrepreneur pursuing a business idea and wondered, where did that idea come…
How to Sprout a Successful Business: Daily Crunch Snacks and Annemarie Cronin Agency
On today’s episode of StartupNation Radio, Jeff interviews boutique advertising, marketing and PR agency owner, Annemarie Cronin, and…
How to Create a Successful Lifestyle Brand
You’ve developed a great line of products or services. Now what? There are plenty of sales-focused businesses out…
5 Tips for Mastering Your Brand Storytelling
How are customers, employees and investors able to connect with a business? Companies have a way of coming…
How E-Commerce Brands Can Survive the Current Crisis
Since the World Health Organization declared COVID-19 a pandemic in early March, small businesses continue to suffer on…
How to Add Value to Your Target Audience Through Emotional Branding
The following is excerpted from “Style & Substance: How to Create a Compelling Brand: A Guide to Women…
10 Tips for a Profitable Side Hustle: Selling Your Handmade Products Online
If you enjoy crafting as a hobby and have an entrepreneurial side, then chances are you’ve probably thought…
In Crisis, What Should Entrepreneurs Make Free(mium)?
Lots of organizations, particularly subscription businesses, are changing their rules about what is free and what is paid,…
WJR Business Beat with Jeff Sloan: Commando Lock (Episode 13)
On this morning’s WJR Business Beat, Jeff shares the success story of local entrepreneur, Matt Damman, CEO of…
Creating Your Entrepreneurial Edge: How to Turn Adversity into Advantage
Harvard Business School professor Laura Huang spent a decade studying interpersonal relationships and implicit bias in entrepreneurship. The…
Ready to Launch a Business? Here’s Your 12-Month Plan to Making it a Success
Is this the year you make your entrepreneurial dreams come true? Congratulations! But… you’ll need a plan. Consider…
3 Signs Your Existing Startup Should Franchise Right Now
It is estimated that that a new franchise opens every eight minutes. Every. Single. Day. That’s a lot…