help

Help a fellow entrepreneur!

Latest posts by Rich Sloan (see all)

We recently recieved a call for help (via our “Contact Us” button) from a fellow entrepreneur named Jim. Here’s what he wrote:

message: Jeff/Rich:

So, do I just let it fold?

I started my passion play 18 months ago that I’ve been thinking about for
3-4 years. Wireless Tech Radio is a one hour per week live streamed talk show about wireless industry and technology.

http://www.wirelesstechradio.com

I recruited great, known co-hosts and we produce solid , insightful, educational content each week. we earned good reviews in the industry and some advertising support. But not enough to pay the bills. We’ve proven the production model and ability to deliver content, on plan, but we have not been able to monetize it sufficiently. The original idea was to prove this works, and replicate it among obvious other content areas with demand for current information via streamed format. We have archived content, we now podcast, too. We are unique in our specific focus on audio content for the wireless industry. There are other news/content portals but no one else doing audio, yet.

I funded all the start-up costs from my savings. And now my real job employer has closed my office as a result of a merger and cost cutting.
Of course, the new stress of unemployment on my wife and family is incredible. She, understandably, insists on 125% focus on job-hunting so that the mortgage can be covered and savings drain stopped.

You’d think it would be a perfect time to put tremendous effort into building sales efforts and eyeballs required to attract more advertisers, but I can’t with the domestic pressure. I have carved out time while traveling on job interviews to plan proposals to a few large corps who are pouring money into this space for underwriting an effort specifically focused on their markets and interests. But, the corporate response is not overwhelming.

One of my co-hosts, Steve Stroh, is a good writer and good content guy, but as a freelance write he, too, faces the need to find stable source of income. We’re just under the power curve, looking at all the things we could do nationally and internationally with the addition of adequate funding.

I think I’ll be fortunate in finding a paying job within the next month and have explained the demands that new job will likely have to my co-host partners. But I feel the bright light of doing the thing I love to do being extinguished. The concept may be able to creep on as I’m finding a lowcost way to outsource most of it without my involvement.

I thought I’d reach out to you both in case there are fresh ideas on how to develop near term financial support to keep content development fresh (funding to Steve) and our project intact. Perhaps there could be grant funding from some sources like NPR or RUS or others who are interested in our vehicle for distributing information and knowledge.

I hope this is an interesting challenge that merits some of your time for assistance. This is a bit of a stretch but understanding that one never knows where connections will lead I thought I’d reach out to you. Media, advertising, sales advice needed.

Warm regards,

Jim

Founder
Wireless Tech Radio

Do you have any smart recommendations or leads for Jim?

Fellow entrepreneurs to the rescue!

Total
0
Shares
Previous Article

Your employees represent YOU

Next Article

Preparing for the worst

Related Posts
Read More

WJR Business Beat: Win $10,000 Grant Through Verizon Program (Episode 410)

On today's Business Beat, Jeff provides details of the Verizon Small Business Digital Ready program, including free resources, coaching and $10,000 grants to get your small business up and running. Tune in below for more details:     Tune in to News/Talk 760 AM WJR weekday mornings at 7:11 a.m. for the WJR Business Beat....
pitch your business idea
Read More

How to Pitch Your Business Idea to Startup Investors

Securing funding, whether for a startup or an established business, is not an easy task. A strong startup concept won’t be enough when approaching investors; you'll also need an exceptional pitch to sell it. Let's look at what defines a startup pitch, a few different types, and how to create a fantastic one for your...
home-based businesses
Read More

The Value of Home-Based Businesses to Economic Recovery

The challenge of America’s economic recovery, in the wake of the COVID-19 pandemic, is to spread it to every community – and especially those that have been historically excluded. The key to meeting that challenge is to appreciate the civic and economic value of an overlooked resource: home-based businesses. There are about 16 million home-based...