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37 posts
Pie Junkie
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Pie Junkie Uses Google to Bring Customers in for a Slice

For Oklahoma moms Darcy Schein and Leslie Coale-Mossman, business began with one homemade pie at a time. "Leslie and I started out just spending time cooking for our kids," Darcy says. "We quickly figured out that we had a lot of friends who wanted help in the kitchen. So in 2010, we started a small...
urbanstems
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UrbanStems Delivers Fresher Flowers and Better Customer Experience

Long-distance relationships can be tough, especially if the flowers you send your loved one arrive dried and dead. Massive overhead costs and a disjointed business model mean that huge, multi-national florists can't always guarantee consistent quality, undermining the impact of a loving gesture. After experiencing this firsthand, Ajay Kori and Jeff Sheely saw an opportunity...
Paws and Stripes
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Paws and Stripes: Giving Shelter Dogs a Purpose as Service Dogs for Vets

Lindsey Stanek’s husband, Jim, came home with injuries from his third tour in Iraq. Like so many combat veterans, he suffered from a traumatic brain injury (TBI) and post-traumatic stress disorder (PTSD). While in treatment, Jim was comforted by therapy dogs. But a trained service dog costs $10,000 to $60,000. The former soldier felt alone...
Wisconsin Cheese Mart
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Wisconsin Cheese Mart Achieves Double-Digit Annual Growth with Online Sales

Wisconsin Cheese Mart has been on Old World Third Street in Milwaukee since 1938. The old German enclave is still home to a few other food shops, and President Ken McNulty values their neighbors. Their storefront is the heart of the business, helping build their mailing list and attracting tourists from all over the world—during...
Combat Flip Flops
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Veteran Owned and Operated Combat Flip Flops Funds Education, Provides Jobs

As U.S. Army Rangers with several Afghanistan tours behind them, Matthew Griffin and Donald Lee witnessed firsthand the devastations of war. “We saw that lack of education and employment was the main driver of negative effects in these war-torn areas,” Matt said. “These countries were filled with hard-working, creative people who wanted jobs, not handouts.”...
Purple
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How This Innovative Startup Drives Community Growth

Brothers Tony and Terry Pearce have one passion: making the world a softer place. “They're honestly ecstatic about helping people live life more comfortably,” Purple’s director of marketing, Bryant Garvin, said. The two engineers spent 20 years inventing revolutionary polymers that companies use to cushion everything from wheelchairs to basketball shoes. But their greatest creation...
FASHIONABLE
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FASHIONABLE E-Commerce Startup Helps Break the Poverty Cycle

While working in Ethiopia, Barrett and Rachel Ward saw firsthand how extreme poverty affects the lives of girls and women. Many endured the ravages of homelessness and addiction, often turning to prostitution to support themselves and their families. "It’s a pretty disturbing thing to see," Barrett said. Amid this poverty, the couple also saw beauty...
Pedigree Technologies
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How This Small Business Improves Customer Efficiency and Safety with Google

Powerful innovations have long come from American garages, and Fargo's Pedigree Technologies is no exception. Founded in 2004 by entrepreneur Alex Warner, Pedigree Technologies brings cutting-edge remote-monitoring and asset-tracking solutions to life. “It's pretty exciting to see a product you’ve built changing businesses and making lives easier,” says director of product management, Josh DeCock. Today,...
Artificer Wood Works
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How Artificer Wood Works Uses Google to Promote its Handcrafted Products

In 2011, Marc Stitzlein wanted to give some friends a unique wedding present. Unsatisfied with the options available, he took matters into his own hands and built a personalized wooden wine box. His friends loved it. He quickly saw a business opportunity and soon thereafter set up a workshop with Rich Norton, his business partner....
Molly Yeh
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Award-Winning Food Blogger Shares How She Grew Her Hobby Into a Business

Molly Yeh started blogging in 2009 as a classical percussion student at The Juilliard School in New York. She wrote about city life, including its diverse cuisine. After a few years, she and her then boyfriend (now husband) returned to their native Midwest and moved onto a working farm, chickens included. This provided a fertile...
Millennials
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Fake it Till You Make it: A Startup Guide for Millennials

Landing your first few clients is a challenge every new business owner has to face. This can be made even more difficult if you’re one of the many millennials taking on the world of entrepreneurship for the first time. You’re not only competing against those more experienced than you, but you’re likely being judged by...
Ministry of Supply
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This Business Fashion Brand Uses Google AdWords to Reach its Core Audience

When MIT students Aman Advani, Gihan Amarasiriwardena and Kit Hickey saw a need for comfortable yet professional-looking business wear, they launched a Kickstarter campaign to create their prototype men’s Apollo dress shirt. Inspired by athletic wear and NASA fabrics, the dress shirt was stretchy, breathable, moisture-wicking and temperature-regulating. "Success on Kickstarter proved that there was...
TechSquare Labs
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TechSquare Labs Partners with Google for Entrepreneurs

Paul Judge and Allen Nance founded TechSquare Labs in 2014 with a specific goal in mind: to capture the energy of the blossoming Atlanta technology sector and help cultivate it into one of the world's best. With a 25,000-square-foot space for entrepreneurs near Georgia Tech's campus and one of the most active venture capital funds...
Calvert Retail
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Calvert Retail Draws Customers in with Google AdWords

Eric Brinsfield founded Calvert Retail, a kitchenware business, in 1999, catering to consumers who love to cook, bake, grill and entertain. He's since expanded to eight stores and three brands—Kitchen & Company, Reading China & Glass, and Southern Season. "Everyone loves to eat," says Marketing Manager Stephanie Graves, who describes store visitors as "anyone who...
RuMe
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RuMe Uses Google Tools and Google AdWords to Drive Sales

For business co-founders Jae and Katy Lee, success is in the bag—and on the internet. The husband-and-wife team started RuMe (short for "reuse me") on Earth Day 2010, marketing one medium-sized reusable shopping bag. "We wanted to bring a little fashion to the checkout line," Jae says. "We wanted to create a product, a line,...
Google AdWords
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How Google AdWords Helps This Startup Drive its Online Sales

When Big Ray's opened in 1947, founders and veterans Howard Cruver and Glenn Miller were simply trying to sell their surplus U.S. Army gear to hard-working Alaskans who needed it at a price they could afford. Fast forward 70 years, and Big Ray's is a trusted provider of cold-weather, protective and flame-resistant clothing to outdoor...
Kayak Adventures Worldwide
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How Google Helps This Small Business Optimize its Online Presence

Founded in 1983, Kayak Adventures Worldwide provides educational and environmentally friendly sea kayaking tours of Resurrection Bay and the Kenai Fjords National Park in southern Alaska. Trent Gould took over from the previous owners in 2014, after working for them for two years as a guide and manager. With many competing kayaking companies in the...