Browsing Tag
google apps for work
18 posts
This Jewelry Store Boosts its Holiday Traffic with Google My Business
Werkheiser Jewelers began serving the Lehigh Valley with custom design, restoration and repair in 1992. Employees take pride in fine jewelry sales, creating custom jewelry—including wedding bands and engagement rings—and in restoring cherished family heirlooms. They have a laid-back, customer-oriented shop where you’ll be greeted with a smile—and maybe even by one of their dogs....
Paws and Stripes: Giving Shelter Dogs a Purpose as Service Dogs for Vets
Lindsey Stanek’s husband, Jim, came home with injuries from his third tour in Iraq. Like so many combat veterans, he suffered from a traumatic brain injury (TBI) and post-traumatic stress disorder (PTSD). While in treatment, Jim was comforted by therapy dogs. But a trained service dog costs $10,000 to $60,000. The former soldier felt alone...
Google Apps for Work Helps This Startup Reach a Global Market
The world increasingly relies on image-based media, both for professional and personal communication. PicMonkey, a design and photo editing platform, makes it possible for people with all levels of expertise to create amazing images. “We give users the ability to unlock their creative superpowers, and really take their images to the next level,” Chief Revenue...
How the Rozalia Project Uses YouTube for Business
Rachael Miller, her husband, James, and their two Newfoundland dogs visited remote Matinicus Island, off the coast of Maine, for a short vacation in October 2009. They were shocked by the amount of trash that had washed up onto the beach. Rachael spent the first day pulling it all up above the high-tide line. "You...
This Startup Helps Small Businesses Build Brand Awareness with Google AdWords
Partners Bjorn Espenes and Eric Maas founded Finch in 2009 to improve online performance for digital advertisers and grow their profit. They built a software platform specifically to handle large product catalogs and manage retailers’ Google AdWords programs. Their inspiration for the company’s name was the small, adaptive bird species that played an important role in...
Waterdogs Scuba Drives Customers to Dive in with Google AdWords
Rich Holladay retired from the United States Army, but his love for outdoor adventure didn't. With Fort Campbell, Kentucky, minutes away, and the campus of Austin Peay State University right there in Clarksville, Rich knew he wasn't alone. “You're looking at some high-adventure types, and they all fall in love with scuba when they try...
Children’s Museum of South Dakota Draws Customers with Google AdWords
Manufacturer and philanthropist Dale Larson and his family founded The Children’s Museum of South Dakota in 2010. Based in a former elementary school, the museum caters mostly to kids 12 and younger. Visitors can roam 44,000 square-feet of indoor space and four acres of prairie. Over 5,000 objects, which workers call “loose parts,” give children...
Nehemiah Manufacturing Boosts Productivity with Google Apps for Work
When they founded Nehemiah Manufacturing in 2009, Dan Meyer and Richard Palmer planned a different kind of enterprise. “We wanted to bring manufacturing into our inner city and create jobs that help people get back on their feet," Richard says. Nehemiah specializes in manufacturing consumer packaged goods, including their own products as well as brands...
High Cotton Gains Exposure and Customers with Google AdWords
When Judy Hill’s son, Cameron, was in medical school, she learned that doctors couldn’t wear traditional silk neckties in many hospitals because they can harbor harmful bacteria. So she whipped up a machine-washable, all-cotton bow tie for him to wear instead. That simple, brilliant solution inspired her to start High Cotton, her own family-owned, hand-crafted...
Radioactive Productions Creates High-Value Content with YouTube
Enrique Villar-Mendez and Lora Hendrickson founded Radioactive Productions in 2012 with a business plan and a hope that a viral video would send them zooming toward success. Instead, they realized the greater business potential in creating consistent, high-quality online content. In addition to projects for clients in the hospitality industry, they also create a variety...
Small Business Onovative Makes Big Impact with Google AdWords
Kentucky natives Michael Browning and Clay Turner know a thing or two about business. When they decided to leave their careers in marketing and finance in 2014 to start Onovative, a banking-communications software company, they saw a chance to shape the future by learning from the past. “We want to solve some of the industry's...
Rock City Outfitters Tracks Business Success with Google Analytics
Arkansas Tech graduates Ryan Ritchie and Matt Jones have been making humorous t-shirts to display their state and team pride for years. "We were just a couple guys printing shirts at home for fun," Ryan says. "Then we realized people would actually pay money for them." Rock City Outfitters originally just marketed their products at...
PointClickSwitch Uses Google AdWords to Raise Awareness
When they founded PointClickSwitch in 2010, Phil Croskey and his partners Jason Schwartzberg and Paul Clary had one goal: give the people of Maryland an easy way to shop for third-party energy providers. “We provide a marketplace for customers who are looking for a way to reduce their utility bills,” Phil says. From their Baltimore...
The Write Place Reaches Customers with Google AdWords
The Write Place began 20 years ago and provides writing and editing services plus graphic design for corporations, small businesses, nonprofits, and individuals. The company formed a book division in 2007 to help authors publish fiction, memoirs, cookbooks, history, poetry, and more. “We invest in our relationships with our clients and authors,” says Lexie Thomas,...
Gecko Designs Connects with Clients Worldwide Using Google
Gabe Silverman always had an entrepreneur's spirit, especially when it came to the new digital frontier. At just 16, he started a business designing websites out of his parents' bedroom. “The Internet was just starting to become a thing people had, so I started making web pages for different companies around town,” he says. But...
Back Forty Beer Company Rekindles Craftsmanship, Introduces Locals to New Tastes
In 2008, Alabama had only two breweries, and it was illegal to produce or sell beer with over 6% alcohol. After touring 150 breweries in other states, Jason Wilson founded the Back Forty Beer Company to begin changing Alabamians’ tastes. “In the South, we definitely know food and we know flavors,” says his brother Brad...
Google Adwords Brings Tremendous Sales Growth to AutoCustoms
When Stuart Compton, the founder and president of AutoCustoms, decided to turn his lifelong passion for automobiles into a career, he knew two things: He wanted to start his own business, and he wanted to keep it in his hometown. “My wife grew up in Ocala, and I've been here almost half my life. It's...
Google Products Key to the Success of Saatva Mattress
Saatva Mattress began in 2011 as an online retailer planning to break into the traditional mattress market. “We really saw an opportunity to be an innovator in a marketplace that we felt was stagnant and difficult for consumers to navigate,” says Ricky Joshi, Co-founder and Chief Marketing Officer. The dynamic company has continually experimented and...