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14 posts
Paws and Stripes
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Paws and Stripes: Giving Shelter Dogs a Purpose as Service Dogs for Vets

Lindsey Stanek’s husband, Jim, came home with injuries from his third tour in Iraq. Like so many combat veterans, he suffered from a traumatic brain injury (TBI) and post-traumatic stress disorder (PTSD). While in treatment, Jim was comforted by therapy dogs. But a trained service dog costs $10,000 to $60,000. The former soldier felt alone...
side hustle
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5 Questions to Ask Before Turning Your Side Hustle Into Your Career

Many people dream of turning a side hustle, hobby or passion project into a legitimate, full time job. In fact, according to a study done by Invoice2go, nearly half (47 percent) of those in the gig economy say they are building up their side hustle until it’s stable enough to become their main source of...
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This Wireless Device Startup Outgrew National Competitors by Embracing Google

Anyone who's had a wireless device break knows the panic that subsequently sets in. It needs to be fixed—and fast. Jason DeWater, who’d been tinkering with things since sixth grade, had a passion for repairing microelectronics. When his brother-in-law's iPhone earpiece speaker broke, he fixed it. This led to him launching a mobile repair service...
Artificer Wood Works
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How Artificer Wood Works Uses Google to Promote its Handcrafted Products

In 2011, Marc Stitzlein wanted to give some friends a unique wedding present. Unsatisfied with the options available, he took matters into his own hands and built a personalized wooden wine box. His friends loved it. He quickly saw a business opportunity and soon thereafter set up a workshop with Rich Norton, his business partner....
Google Adwords
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This Startup Helps Small Businesses Build Brand Awareness with Google AdWords

Partners Bjorn Espenes and Eric Maas founded Finch in 2009 to improve online performance for digital advertisers and grow their profit. They built a software platform specifically to handle large product catalogs and manage retailers’ Google AdWords programs. Their inspiration for the company’s name was the small, adaptive bird species that played an important role in...
Waterdogs Scuba
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Waterdogs Scuba Drives Customers to Dive in with Google AdWords

Rich Holladay retired from the United States Army, but his love for outdoor adventure didn't. With Fort Campbell, Kentucky, minutes away, and the campus of Austin Peay State University right there in Clarksville, Rich knew he wasn't alone. “You're looking at some high-adventure types, and they all fall in love with scuba when they try...
Radioactive Productions
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Radioactive Productions Creates High-Value Content with YouTube

Enrique Villar-Mendez and Lora Hendrickson founded Radioactive Productions in 2012 with a business plan and a hope that a viral video would send them zooming toward success. Instead, they realized the greater business potential in creating consistent, high-quality online content. In addition to projects for clients in the hospitality industry, they also create a variety...
Rock City Outfitters
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Rock City Outfitters Tracks Business Success with Google Analytics

Arkansas Tech graduates Ryan Ritchie and Matt Jones have been making humorous t-shirts to display their state and team pride for years. "We were just a couple guys printing shirts at home for fun," Ryan says. "Then we realized people would actually pay money for them." Rock City Outfitters originally just marketed their products at...
The Write Place
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The Write Place Reaches Customers with Google AdWords

The Write Place began 20 years ago and provides writing and editing services plus graphic design for corporations, small businesses, nonprofits, and individuals. The company formed a book division in 2007 to help authors publish fiction, memoirs, cookbooks, history, poetry, and more. “We invest in our relationships with our clients and authors,” says Lexie Thomas,...
Mercury Promotions and Fulfillment
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Mercury Promotions and Fulfillment Maintains Online Presence with Google

Mercury Promotions & Fulfillment has provided a range of marketing services to enhance and extend their customers’ brands since 1996. They offer everything from branded merchandise and fulfillment services, to sweepstakes and promotions, to digital storefronts. Mercury has a satellite office in downtown Detroit and participates in efforts to revitalize the city. “It means a...
Harvest Ridge Winery
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Harvest Ridge Winery Finds Marketing Success with Google Tools

After making wine in his basement for many years, Chuck Nunan planted his first vines in 2011. His Harvest Ridge Winery was only the fourth winery in Delaware when he and his wife, Chris, opened for business with their sons in 2013. Located on the Delmarva Peninsula, their farm spans the Delaware-Maryland border as well...
Prairiebrooke Arts
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Google Products Give Prairiebrooke Arts a Strong Digital Presence

In 1990, when the art sales company where she worked went out of business, Brooke Morehead seized the chance to create her own operation. For the first nine months, she ran the business from her basement with help from her husband, Mike, and a part-time framer. After working from a rented office space for seven...
Snake River Angler
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Snake River Angler Uses Google Tools to Connect with Customers

As a descendant from a pioneering Wyoming family, Will Dornan founded Snake River Angler in 1997 in the tiny town of Moose, near the entrance to Grand Teton National Park. The business grew to become a full-service outfitter, offering guided fishing and scenic float trips along 13 area rivers. “To introduce somebody to the river...