Browsing Tag


9 posts
e-commerce product launch
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Entrepreneurs Share Tips for Overcoming E-Commerce Product Launch Obstacles

With consumers spending more than ever online, it’s no wonder why so many entrepreneurs are joining e-commerce marketplaces in droves. Consumers around the world spent $900 billion at online retailers in 2020, according to report from the Mastercard Economics Institute. Up to 30% of that shift is expected to be permanent, too. This growth, regardless...
product launch obstacles
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5 Common Obstacles to Overcome When Launching a New Product

Launching a new, physical product is definitely challenging. You probably know there are a lot of obstacles to bringing a new product to market, but what are they exactly? And more importantly, how do you overcome them? In this article, I’ll share with you various ways to surpass the biggest obstacles in your path to...
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How This Manufacturing Company Finds Target Customers with Digital Marketing

Parkline, Inc., manufactures metal buildings and provides electrical systems integration services for a variety of industries. Their roots go back to the 1930s, when the oil and gas industry needed durable and rigid buildings to use in production fields. "Sometime in the last 10 or 15 years, the market shifted," Mark Repp, vice president of sales...
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How This Innovative Startup Drives Community Growth

Brothers Tony and Terry Pearce have one passion: making the world a softer place. “They're honestly ecstatic about helping people live life more comfortably,” Purple’s director of marketing, Bryant Garvin, said. The two engineers spent 20 years inventing revolutionary polymers that companies use to cushion everything from wheelchairs to basketball shoes. But their greatest creation...
Maker's Row
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How This Small Business Uses YouTube for Successful Content Marketing

For both Tanya Menendez and Matthew Burnett, manufacturing runs in the family. Tanya hails from a family of factory workers in California, and Matthew has roots in Detroit. While working with Matthew on a small leather goods line in New York City, Tanya realized how difficult it was to find local manufacturers. Aiming to democratize...
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Powerful Partnerships!

As a retail product expert, and working with the industry leaders in the field of placing products on retailer’s shelves (or on TV), I am honored to be partnering up with one of those industries experts - Jim DeBetta. Jim and I have decided to join forces to help budding entrepreneurs get the education and connections necessary...
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I have a Product Idea- Now what?

Every time I tell people what I do as a Product Agent, and then start describing that I search for products for QVC, TV and retail product placement, inevitably 90% say, “Oh, I have a product idea, I just do not know what to do with it.” It never fails, ever. Then I start telling them...
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Outsourcing products to China…Q & A with an expert!

I have compiled the most frequently asked questions that I have recieved over the years from clients about outsourcing to Asia.  It is my goal to educate you in your quest for manufacturing/outsourcing your products abroad. Education and knowledge is your first defense aganist being "taken" and having a "bad experience!" Here goes! Q. Why do...