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HomeGrown Modern Natural Baby

StartupNation’s HomeGrown Video Series Debuts with Modern Natural Baby

byRochelle Adkinson
July 14, 2021
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StartupNation’s new video series, HomeGrown, will explore the small businesses that are at the heart of our communities and will look at the successes and challenges business owners have pushed through to get where they are.

“Shop Small” is more than just a cute slogan in this real-life look at what small business owners face — and why it’s so important to all of us that they make it. 

StartupNation exclusive discounts and savings on Dell products and accessories: Learn more here

In the premiere episode of HomeGrown, we check in with Ferndale, Michigan, small business owners John and Emily Murray. John and Emily started their cloth diaper shop out of their home over a decade ago and grew it into the local go-to for everything baby and child, Modern Natural Baby.

Join HomeGrown host and co-creator Rochelle Adkinson as she meets the duo behind this beloved small business, learns how they’ve weathered the COVID-19 pandemic and what they did to come out even stronger than ever!

Tune in to HomeGrown with Modern Natural Baby

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Rochelle Adkinson
With two decades of broadcast experience, Rochelle Adkinson is a producer, writer, voice and on-air talent, and Emmy® Award winner who has worked on a variety of productions from local, small-budget programs to larger-scale, nationally syndicated shows. Based in the Detroit area, Rochelle has a passion for telling the stories that matter. The daughter of a pair of entrepreneurs in northeast Ohio, she’s particularly excited now to be telling the stories of small business owners and entrepreneurs through the StartupNation program, "HomeGrown," which she co-created. This new series will explore the small businesses that are the heart of their communities and will take a look at the successes and challenges they’ve pushed through to get where they are.
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