When Alex Zaccaria co-founded Linktree in 2016, he never guessed influential names like Gary Vaynerchuk and Chrissy Teigen would be among the 5 million brands, marketers and creators using it to amplify their brand presence and connect followers to their entire online ecosystem within the fragmented social internet. What started as a fix to Instagram’s #linkinbio limitation has become one of social media’s most valuable tools.