Alisa Neymark is a senior product manager at GoDaddy, focused on building integrated experiences that help small businesses achieve online success. She is passionate about great user experiences, data, and helping creators and entrepreneurs make their ideas real.
With the proliferation of online recommendation platforms like Yelp, Google Reviews, and TripAdvisor, word-of-mouth has grown into a ubiquitous influencing factor within online purchasing behavior. According to a recent Nielsen study, 92 percent of consumers using Yelp will make a purchase after visiting the platform and 25 percent of those visitors will make a purchase...
July 1, 2019