Allen Adamson and Joel Steckel

Allen Adamson is a branding expert, a Forbes.com columnist and the author of three books, including "BrandSimple" and "BrandDigital." Joel Steckel is professor of marketing and vice dean of doctoral education at NYU Stern School of Business. Joel is an accomplished Little League coach as well as an author of three books and approximately 50 peer-reviewed articles. Both authors live in New York City.

Branding and Marketing
Business and Life Planning
wjr business beat
How To
Funding
Management and Operations
social media
Technology and Web
Inspiration for Entrepreneurs
Books

How to Know When Making a Change is Necessary to Adapt and Grow

The following is excerpted from "Shift Ahead: How the Best Companies Stay Relevant in a Fast-Changing World" by Allen Adamson and Joel Steckel © 2018 Allen Adamson and Joel Steckel. All rights reserved. Published by AMACOM...

byAllen Adamson and Joel Steckel

November 14, 2017