Allen Adamson and Joel Steckel
Allen Adamson is a branding expert, a Forbes.com columnist and the author of three books, including "BrandSimple" and "BrandDigital." Joel Steckel is professor of marketing and vice dean of doctoral education at NYU Stern School of Business. Joel is an accomplished Little League coach as well as an author of three books and approximately 50 peer-reviewed articles. Both authors live in New York City.
The following is excerpted from "Shift Ahead: How the Best Companies Stay Relevant in a Fast-Changing World" by Allen Adamson and Joel Steckel © 2018 Allen Adamson and Joel Steckel. All rights reserved. Published by AMACOM Books. www.amacombooks.org Division of American Management Association 1601 Broadway, New York, NY 10019. The difference between driving a manual transmission...
November 14, 2017