Allen Adamson and Joel Steckel

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Allen Adamson is a branding expert, a columnist and the author of three books, including "BrandSimple" and "BrandDigital." Joel Steckel is professor of marketing and vice dean of doctoral education at NYU Stern School of Business. Joel is an accomplished Little League coach as well as an author of three books and approximately 50 peer-reviewed articles. Both authors live in New York City.