Ash Rust

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Ash Rust, founder and managing partner of Sterling Road, is an entrepreneur turned pre-seed investor. Sterling Road is a venture fund focused on pre-seed B2B companies. Ash has mentored hundreds of startups through accelerator programs including Y-Combinator, Techstars and Alchemist and universities such as Stanford, UC Berkeley and Oxford.
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5 Terms That are Killing Your Startup’s Pitch

Whether you’re (virtually) presenting before a group of investors or meeting an angel investor one-on-one via Zoom, the words you use to explain your company and your strategy are critical to securing funding. While the content of your presentation itself is essential, even the best business ideas can be derailed by poor word choice or etiquette. Investors...