Bea Fields

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This article was written by executive coach and Generation Y expert, Bea Fields. Fields is the President of Bea Fields Companies, Inc. and the author of Millennial Leaders: Success Stories From Today’s Most Brilliant Generation Y Leaders. For more information on Gen Y, visit
Gen Y
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Marketing to Gen Y: What You Can’t Afford Not to Know

Generation Y.  You’ve heard that they don’t watch TV, and you’ve probably been told that they don’t read that much.  Your research tells you that you can’t target them through MTV anymore, and you certainly can’t tell Gen Y what is cool.  So how do you reach these 71 million “Millennials” that spend over 200...