How to Build a Brand and Make a Living with Your Ideas
The following is excerpted from "Creative Careers: Making a Living with Your Ideas" by B. Jeffrey Madoff. Copyright © 2020. Available from Hachette Go, an imprint of Hachette Book Group, Inc. Being a “brand” has become the necessary descriptive term when referring to a product or service, be it fashion, computers, movies, cars, mobile phones, or celebrities. But before...