Bruce Cleveland is currently the CEO and founder of Traction Gap Partners. He has helped to take eight companies to $1B+ in revenue as an investor and as an early backer of Doximity, Marketo (acquired by Adobe), and Vlocity (acquired by Salesforce). He was previously a senior executive at Oracle, Siebel, Apple, and C3 AI and his strategies have generated billions in realized returns. Bruce is the author of “Traversing the Traction Gap” and his most recent book is “Market Engineering." He's a guest lecturer at Stanford, Columbia, and University of Chicago, and races in the Ferrari Challenge series—where he applies the same analytics, discipline, and sequencing that build winning companies.