Charlene Li

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Charlene Li is an entrepreneur who founded and ran Altimeter Group, a disruptive industry analyst firm acquired by Prophet in 2015. With over 20 years of experience in tech and business, she has been a respected advisor to Fortune 500 companies on digital transformation and leadership. Charlene has appeared on 60 Minutes, PBS NewsHour, ABC News, CNN and CNBC, and is frequently quoted by The Wall Street Journal, New York Times, USA Today, Reuters and The Associated Press. She is a much-sought after public speaker and has keynoted top conferences such as the World Business Forum, World Economic Forum, American Society of Association Executives, and SXSW. Charlene was named one of the Top 50 Leadership Innovators by Inc, and one of the most creative people in business by Fast Company. A graduate of Harvard Business School, with a magna cum laude degree from Harvard College, she currently lives in San Francisco. You can learn more about her at
disruptive future customer
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The Disruption Mindset: Who is Your Future Customer?

The following excerpt has been adapted from "The Disruption Mindset: Why Some Organizations Transform While Others Fail" by Charlene Li for StartupNation. “Change is the law of life. And those who look only to the past or present are certain to miss the future.” —John F. Kennedy Who is your future customer? As business leaders, we’ve been...