Cheryl Guerin is Executive Vice President, North America Marketing & Communications where she is responsible for driving brand preference and consumer affection for Mastercard brands across the U.S. and Canada. Ms. Guerin’s team develops and implements coordinated communications and marketing strategies reinforcing the value of our brand, products and services to drive revenue growth and market share for the region. Her responsibilities include directing the brand’s award-winning Priceless campaign, sponsorships, digital and B2B and partner marketing activity to drive greater connection with consumers and businesses. Ms. Guerin is also an Advisory Board member for Women in Payments and is an active Member of the Association of National Advertisers. She was named to Brand Innovators 2013 Top 50 Women in Brand Marketing, was a 2011 CEO Award Winner, and was recognized among Westchester’s "40 under 40" rising stars in business by the Business Council of Westchester in 2010.
Women entrepreneurs are an unstoppable force within small business. They’re disrupting, innovating and succeeding in every industry they touch, and they’re growing at a rapid pace. It can be seen in the 58 percent increase of U.S. women-owned businesses since 2007, compared to a 12 percent growth rate of small businesses overall. What is the...
May 14, 2019