Colleen DeBaise

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Colleen DeBaise is contributing editor at Inc., podcast host at The Story Exchange, founder of the Hampton Bee, and author of The Wall Street Journal Complete Small Business Guidebook. She has written for The New York Times, Entrepreneur, BusinessWeek, SmartMoney and other national publications.
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Start a Successful Business: Debunking the Myth of Innovation

The following is excerpted from "Start a Successful Business: Expert Advice to Take Your Startup from Idea to Empire" by Colleen DeBaise © 2018 AMACOM/AMA All rights reserved. Published by AMACOM Books Division of American Management Association 1601 Broadway, New York, NY 10019 “My idea must be a breakthrough.” Many people equate the idea of innovation...