David M. Mastovich

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David M. Mastovich, MBA is President of MASSolutions, Inc. and author of "Get Where You Want to Go: How to Achieve Personal and Professional Growth Through Marketing, Selling and Story Telling." For more information, visit massolutions.biz.
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Reach the Right Person with the Right Message at the Right Time

Back in the day, mass marketing and advertising focused on Reach and Frequency. Reach being the total number of different people exposed to a message at least once and frequency meaning the number of times the target market sees or hears an ad. Advertisers worried about the cost to reach a thousand members of the...