Dawn Ellis

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Dawn Ellis is digital marketing manager at The Events Structure, a company that provides a range of temporary event structures and mobile display solutions. Their diverse range of worldwide clients include Mastercard, Amazon, Virgin, WKD, British Army and TomTom.
product testing
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5 Steps to Plan a Product Testing Event

Whether your startup is re-launching a new version of an existing product or bringing a new invention to the market, consumer testing is a critical step in developing and perfecting your product. A product testing event gives your startup the opportunity to gain valuable insight into the usability and appeal of the product from potential...