Dianne Carillo is the marketing communications and brand manager at PureB2B, a lead generation company that helps accelerate business solutions and technology sales processes. Dianne loves reading, and is especially knowledgeable in both sales and lead generation techniques and trends.
For bootstrapping startups, developing and implementing the right selling tactics can mean the difference between long-term success and immediate failure. Many budding businesses fall into the trap of trying to sell to everyone without first identifying their target audience. You might have the best product or service around, but that doesn’t mean everyone is going...
July 7, 2016