Diana Rocca

Diana Rocca, founder of DREROC Marketing Strategy, is a strategic brand leader with 18 years of experience building trusted brands and translating audience insights into measurable results. Her expertise spans national powerhouses, including Google, PepsiCo, Loblaw, and Dare Foods. Today, she translates that big-brand rigor into actionable growth strategies for founders and business leaders. Specializing in "scattered to scaled" transformations, Diana helps early-growth companies eliminate messaging noise and develop the strategic architecture necessary to turn early traction into a long-term competitive advantage. A specialist in brand positioning and cross-functional alignment, she provides the senior-level direction required for leaders to scale with clarity.