Ed Roach

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Ed Roach is principal of The Branding Experts, which helps companies make money by delivering a positioning strategy that differentiates them from their competition. Read Ed's blog at www.TheBrandCorral.com.
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How Branding Can Impact Your Bottom Line

So, you've decided it's time to cast your own shadow! You are an entrepreneur at heart, and you've got the encouragement of family and friends. You've talked to an accountant and corporate lawyer. You signed a lease on a great new office, and it's decorated beautifully. You've joined the appropriate local business clubs and lined...