Ed Cornell is a co-founder of Milk Cult, a popular Washington, D.C.-based ice cream company that has quickly grown from a local pop-up to a national brand with a cult following that now retails in three Whole Foods regions. Before making the serendipitous mistake of getting into the ice cream industry (which has been great), Cornell worked manual labor jobs and attended community college in Montgomery County, Maryland, earning a bachelor’s in political science. He hopes to share what he’s learned with other entrepreneurs and startups to make their process a little bit easier.
Any founder will tell you that starting a new business while working another job (or two for that matter) is lousy. Figuring out what that side hustle, or main hustle, will be to support launching this new endeavor is going to suck up two things in your life: your time and attention. But it’s important...
September 16, 2021