Edward Segal is a highly sought-after speaker and trainer with more than 30 years of experience as a crisis management expert, CEO, public relations consultant, journalist, communications director, and press secretary for members of Congress and political candidates. Segal has advised more than 500 companies and organizations including Marriott Corporation, Consumer Technology Association, and Ford Motor Company, as well as state and federal agencies including the U.S. Department of the Interior, U.S. Postal Service, and the U.S. Census Bureau. Segal is the former marketing strategies columnist for the Wall Street Journal’s startupjournal.com. His new book is "Crisis Ahead: 101 Ways to Prepare for and Bounce Back from Disasters, Scandals, and Other Emergencies," by Nicholas Brealey Publishing.
The following is excerpted from “Crisis Ahead: 101 Ways to Prepare for and Bounce Back from Disasters, Scandals and Other Emergencies” by Edward Segal. Nicholas Brealey Publishing © 2020 The coronavirus crisis This is not the introduction I intended when I completed the draft manuscript for “Crisis Ahead.” After COVID-19 grew from a regional outbreak to...
May 12, 2020