Elaina Lin

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Elaina Lin has a background in business management, brand strategy, and marketing, with experience working in business accelerators and startups. She works alongside a licensed U.S. attorney to produce factually accurate and up-to-date material on legal issues for businesses and entrepreneurs. She is currently working in product marketing and user experience. Follow her on Twitter @elainalytics .
Brand Equity
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4 Principles for Building and Sustaining Brand Equity

Millions of businesses are joining the startup world each year. In an environment flush with competition, those new to the field must strive to differentiate themselves from other entities. But what separates one excellent product from another? That would be the brand, which becomes one of the most important assets as a company grows and develops. “Brand...