Emily Lazration

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Emily is the content marketing specialist at CoverWallet, a tech company that makes it easy for businesses to understand, buy and manage commercial insurance, like general liability, all online. She has written for several outlets including Inc., Ooma and Fundera covering small business news and advice.
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Why Your Startup Should Make Transparency a Priority

Transparency is an essential component of any successful business relationship. According to a survey by Label Insight, 94 percent of consumers surveyed are likely to be loyal to a brand that offers complete transparency. And of those surveyed, almost 75 percent of consumers say they would pay more for a product when the company offers...