Emmanuel Soroba is a digital marketing strategist and the founder of Growth Strategies 101, a marketing consultancy and award-winning blog for startups and small businesses.
In a world where we can’t take our eyes off the internet or our hands off our phones, people have become more prone than ever to acting like the people around them. We rely on social proof because it eliminates the guesswork from making our own choices and decisions. The brain prefers to copy what...
September 14, 2021