Fabian Geyrhalter is a renowned brand strategist and the founder and principal of FINIEN, a Los Angeles-based consultancy specializing in turning ventures into brands. His client list ranges from high-growth startups such as Jukin Media, Survios, and Vimmia to established brands like Warner Brothers, The Bill & Melinda Gates Foundation, Goodwill, W Hotels and Honeywell. A frequent speaker and mentor to entrepreneurs worldwide, he is a "Global 100" mentor at the Founder Institute, and his book "How to Launch a Brand" is a number one Amazon Bestseller. His newest book is "Bigger Than This."