Fabian Geyrhalter is a renowned brand strategist and the founder and principal of FINIEN, a Los Angeles-based consultancy specializing in turning ventures into brands. His client list ranges from high-growth startups such as Jukin Media, Survios, and Vimmia to established brands like Warner Brothers, The Bill & Melinda Gates Foundation, Goodwill, W Hotels and Honeywell. A frequent speaker and mentor to entrepreneurs worldwide, he is a "Global 100" mentor at the Founder Institute, and his book "How to Launch a Brand" is a number one Amazon Bestseller. His newest book is "Bigger Than This."
How Combat Flip Flops Used its Brand Story to Become Bigger Than its Products – And How You Can Do The Same
As a brand strategist, I am someone who is obsessed with startup innovation, the power of design, enhanced customer experiences and brand-building as a whole. Yet last year, I started to stumble across more and more commodity product-based startups that won over consumer’s hearts by storm. That started to fascinate me. If brands can gain...
April 18, 2018