5 Growth Hacking Tips for New Startup Founders
There are certain buzzwords in the online world that compel us to listen up. You’ve seen them: words like “massive value” or “explosive ROI.” Even though they might feel like clickbait, you just can’t help but, well... click. There’s another phrase you’ve undoubtedly seen throughout your startup efforts — one equally as likely to make you click:...
How to Go From Side Hustle to Full-Time Freelancer in the Gig Economy
I can’t stand the word “hustle.” It gives me visions of a bloodshot-eyed, head-in-hands freelancer barely holding onto their dream of building an empire. Why do we see “hustling” as a good thing? Is becoming burnt out and exhausted the way of the future? Well, yes and no. It depends. When hustling becomes a label, you’re...
How to Harness the Power of IoT Without a Technical Background
Just a few years ago, the Internet of Things (IoT) was a wave only big businesses like General Electrics were riding on. When Nest was bought by Google for a whopping $3.2 billion, though, regular, non-tech people started to take notice of what our future was shaping up to be. Once fun gadgets like smart lights,...
How to Prepare Your Startup for Marketing to Generation Z
Here’s a fun question: How many eyes does it take to use a smartphone, TV, laptop, desktop and tablet all at the same time? Don’t ask me how, but for Generation Z, it only takes two. That’s right. Gen Zers, born between 1995 and 2014, typically have their eyes on five screens at once. As...