Gleb Tsipursky

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Dr. Gleb Tsipursky is a cognitive neuroscientist and expert on behavioral economics and decision making. As CEO of Disaster Avoidance Experts, he has consulted and coached hundreds of clients worldwide, including Aflac, IBM, Honda and Wells Fargo. His academic career includes seven years as a professor at Ohio State University and dozens of peer-reviewed pieces published in leading academic journals. He’s appeared in Fast Company, CBS News, CNBC, Inc., and elsewhere. He authored the bestselling "The Truth-Seeker’s Handbook." His new book is "Never Go With Your Gut: How Pioneering Leaders Make the Best Decisions and Avoid Business Disasters."
strategic planning
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The Discipline of Strategic Planning: 9 Steps for Entrepreneurs

There are plenty of startup companies that wind up miles away from their strategic plan. The irony of strategic planning is that too often, it’s not done strategically, but based on instinct. That’s a common and critical mistake. Going with your gut is the worst way to craft a path forward for your business, particularly...