Irwin is the founder of Chromatix, an award-winning web design agency based in Melbourne. Since opening shop in 2009, the agency has gone on to amass over 70 awards and mentions for its work in digital, web design and conversion. Prior to starting his own business, Irwin spent 12 years working in some of Melbourne’s biggest creative agencies, and 22 years moonlighting as a magician. It’s not unheard of for him to do a card trick or two during meetings.
There are countless articles on the web about how to A/B test your website and optimize it post-launch. While these guides are helpful, we recommend you do one better: apply conversion thinking in the planning stage. Doing so after your website has launched is a bit like building a house before the foundations: a bad...
January 16, 2022