Janine Popick, VerticalResponse

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Janine Popick is the founder and CEO of Vertical Response. VerticalResponse, Inc. is a leading provider of self-service email marketing and direct mail services empowering businesses of all sizes to create, manage and analyze their own direct marketing campaigns. VerticalResponse’s flagship product, which allows customers to deliver sophisticated yet easily deployed email campaigns, is the most intuitive and affordable Web-based direct marketing solution available. VerticalResponse is headquartered in San Francisco, California. For additional information, please visit http://www.verticalresponse.com/landing/combo/building/?startupnation/partnership.
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Build Your Email List in 3 Easy Steps

Getting permission to send someone an email is probably the toughest, yet one of the most important, things you can do as a business owner. Why is it so tough? Because you have to gain your potential recipient’s trust, that’s why. They need to feel comfortable that you won’t abuse their valuable and personal information....
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How Often Should You Email Your Recipients?

At VerticalResponse, we get this question all the time, should it be twice per month, twice per week, once per quarter? The truth is that we don’t have a perfect answer to this question. What we do know is that it all depends on the relationship you’ve built with your recipients. Over-mailing your recipients is...